Advies van Billy Joel voor fondsenwervers

Vorige week was ik onderweg om een workshop te geven over online fondsenwerving. In mijn hoofd herhaalde ik de belangrijke elementen die deze dag aan de orde zouden komen. 

Terwijl ik in de file stond hoorde ik een oud nummer van Billy Joel op de radio. Een nummer dat plotseling een heel andere, maar zeer relevante, betekenis kreeg door die context ...

Liefdesrelatie

Al vaker heb ik betoogd dat de relatie tussen een fondsenwerver en een donateur vergelijkbaar is met een liefdesrelatie.

Dat wordt wel heel duidelijk als je in onderstaande songtekst 'het meisje' vervangt door 'donateur', en het lied beschouwt als advies van een oude, ervaren fondsenwerver aan een beginnende fondsenwerver...precies het advies dat ik die dag zou gaan geven!

Enfin...oordeel zelf als je de tekst nu leest:

"Tell Her About It"

Listen boy
Don't want to see you let a good thing slip away
You know I don't like watching anybody make the same mistakes I made
She's a real nice girl and she's always there for you
But a nice girl wouldn't tell you what you should do

Listen boy
I'm sure that you think you got it all under control
You don't want somebody telling you the way to stay in someone's soul

You're a big boy now, you'll never let her go
But that's just the kind of thing she ought to know

Tell her about it
Tell her everything you feel
Give her every reason to accept that you're for real

Tell her about it
Tell her all your crazy dreams
Let her know you need her, let her know how much she means

Listen boy
It's not automatically a certain guarantee
To insure yourself you've got to provide communication constantly
When you love someone you're always insecure
And there's only one good way to reassure

Tell her about it
Let her know how much you care
When she can't be with you tell her you wish you were there
Tell her about it every day before you leave
Pay her some attention, give her something to believe

Cause now and then she'll get to worrying
Just because you haven't spoken for so long
Though you may not have done anything
will that be a consolation when she's gone?

Listen boy
It's good information from a man who's made mistakes
Just a word or two that she gets from you
Could be the difference that it makes

She's a trusting soul
She's put her trust in you
But a girl like that won't tell you what you should do

Tell her about it
Tell her everything you feel
Give her every reason to accept that you're for real
Tell her about it
Tell her all your crazy dreams
Let her know you need her, let her know how much she means

Tell her about it
Tell her how you feel right now
Tell her about it
The girl don't want to wait too long
You got to tell her about it
Tell her now and you won't go wrong
You got to tell her about it
Before it gets too late
You got to tell her about it
You know the girl don't want
To wait - you got to
Tell her about it 

En fondsenwerver? 
Geef je genoeg aandacht aan je donateurs? Vertel je hen over je dromen en gevoelens? Vertel je hen regelmatig hoe belangrijk ze voor je zijn? Dat je ze niet kan missen?

Deel je passie!

Goed advies van Billy Joel lijkt me.




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